Google is updating its algorithms again
Google is updating its algorithms again to target websites that choose to display ads that run above the fold ( the section of a webpage visible without scrolling). This is a good thing for websites that have well-written content. If your website is guilty of “above the fold” ads, it is time for a change. [...]
Continue Reading →Add localized content to your business’s website
Why? Because that is how people search. Think of how you would search for a local mechanic. What search terms would you use? You would probably use a combination of the search terms mechanic, city or zip. This is what the search engines look for.Having a website with content that is only relevant to what you do [...]
Continue Reading →Marketing is not a “one time” thing
In 1998 I was selling coupon advertising to local businesses. I remember walking in to a beeper store (remember those?) where they sold beepers, brick sized cell phones and accessories. I spoke with the owner and after about 30 minutes he signed up and he became a client, or so I thought. Before I left [...]
Continue Reading →Welcome 2012
A lot of things change over the years but one thing remains…marketing is a must for businesses big and small. We are looking forward to a great year and the challenges and victories 2012 has coming our way.
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