Most local consumers rely on the Internet
PEW Internet conducted a survey and they found that people looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source. Some 55% of adults say they get news and information about local restaurants, bars, and clubs. When they seek such information, here are [...]
Continue Reading →Inland Empire Marketing
Pritzer welcomes IE Explorer to the Inland Empire Marketing Team Pritzer Media is proud to partner with Joel Greene and the Inland Empire Explorer Team. We are now primed to bring residents great TV programming and local business owners top quality Inland Empire Marketing. Why TV? Because it makes sense and because we are true [...]
Continue Reading →Local Online Marketing
My daily goal is to show at least one business owner the benefits local online marketing has to offer. Local online marketing is one of those things that business owners know they need but push it aside for traditional forms of marketing. It is staggering how many small business owners refuse to adopt this “new” medium. I only put [...]
Continue Reading →Ignoring Local Search
Ignoring local search is one of the biggest mistakes small business owners can make when trying to reach local customers. Local search is the most effective way to reach potential new clients in today’s web age. When talking to potential new customers, I find that the majority of them are happy doing business the good [...]
Continue Reading →Top Reasons Why Marketing Campaigns Fail
I hear it every week “I tried that and it didn’t work”. Although there are many more reasons, here is a short list of reasons why marketing campaigns fail Ending a campaign too soon Too many small business owners pull the plug on a campaign before it has a chance to perform. Not having a [...]
Continue Reading →Google is updating its algorithms again
Google is updating its algorithms again to target websites that choose to display ads that run above the fold ( the section of a webpage visible without scrolling). This is a good thing for websites that have well-written content. If your website is guilty of “above the fold” ads, it is time for a change. [...]
Continue Reading →Add localized content to your business’s website
Why? Because that is how people search. Think of how you would search for a local mechanic. What search terms would you use? You would probably use a combination of the search terms mechanic, city or zip. This is what the search engines look for.Having a website with content that is only relevant to what you do [...]
Continue Reading →Marketing is not a “one time” thing
In 1998 I was selling coupon advertising to local businesses. I remember walking in to a beeper store (remember those?) where they sold beepers, brick sized cell phones and accessories. I spoke with the owner and after about 30 minutes he signed up and he became a client, or so I thought. Before I left [...]
Continue Reading →Welcome 2012
A lot of things change over the years but one thing remains…marketing is a must for businesses big and small. We are looking forward to a great year and the challenges and victories 2012 has coming our way.
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