The goal for anyone with a website big or small is to be found by major search engines. Specifically people want to know how to be found on Google. owning more than 65% of search traffic, Google is the big daddy of them all so it makes sense to want to be found there.
There is no one trick to being found on Google. Actually, there is no trick to it at all. There are a few factors that will come into play but one of the main ones is….drum roll please….CONTENT.
Yup, content. Content that is relevant to a search being performed by an internet user. What does this mean? This means that you should be providing information that the search engines will deem useful to the person performing that search.
Search engines provide information that is relevant. If someone is searching for a mechanic in your city, search engines are not going to give that person a list of restaurants on the other side of the country. A list of local mechanics will appear. Think of the simplicity behind this concept.
Last year Google made it a point to provide higher quality results in what has come to be known as the Panda Update
As Google put it:
The Panda update was designed to improve the user experience by catching and demoting low-quality sites that did not provide useful original content or otherwise add much value. At the same time, it provided better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Google is taking relevant and useful content seriously and so should you. Long gone are the days where seo “experts” would throw crud up online with the hopes of it sticking. These tactics have hurt the industry and caused many reputable brick and mortar businesses appear un-reputable in the search engine’s eyes.
Keeping to the mechanic example, let’s say I’m a mechanic and I want to increase my transmission repair traffic because I offer the best service and pricing in the area. My plan of attack would be to make it a point to publish at least 1-2 articles per week on transmission care, how often to change your fluid, cost of transmission repair, how to make your transmission last etc…
I would write each article from a “helping” perspective rather than a “profit” perspective. In other words, write it to help and not to solicit business. This may sound odd since what I’m are trying to do is to get more transmission business. The fact of the matter is that people will do business with people they trust and if I were to establish myself as the transmission mechanic in Anytown USA, the business will come my way if I am able to get high rankings on search engines.
Although there are many other factors that one has to account for when it comes to achieving higher search engine rankings, figuring out how to be found on Google and other search engines comes down to good solid content. Relevant and useful content will give you a fighting chance in competing in your local online market place.
Best of luck and good selling