Ignoring local search is one of the biggest mistakes small business owners can make when trying to reach local customers. Local search is the most effective way to reach potential new clients in today’s web age.
When talking to potential new customers, I find that the majority of them are happy doing business the good old fashioned way. Mainly, because the online process seems too complex. It is my job as an online marketing expert to simplify the process and make it easy to understand and even easier to implement an effective online marketing campaign.
If you own a small business, conduct a search for your business keyword. An example would be business type in city or business type, city. If you are an auto mechanic in the city of Rancho Cucamonga for instance, you would search like this: auto mechanic in Rancho Cucamonga or auto mechanic, Rancho Cucamonga. This is how most people search for a local business online. The search term may vary slightly but the main keywords being used will more than likely be the business type and the location they want product or service.
If you are showing up under various combinations of keywords, congratulations. The odds are that your business is probably not there and that is a bad thing. The good news is that it can be fixed. You can roll up your sleeves and learn the ins and outs of online marketing and dive right in. Or, you can hire a marketing company like Pritzer to manage everything for you.
Local search is very important but for most, very easy to ignore. Stop ignoring local search and be proactive in making sure that you reach local customers when they are looking for your products or services.